February 19, 2009
Using Email as a Marketing Solution in Small Business
Open the door to someone’s private place and you had better have valuable information for them. To use email as a marketing solution in small business, you will need to go to someone’s personal space (email box) and you must have respect for them. Your clients expect that you will respect them in their email box. Mess up just once, and you may as well count on being either unopened or reported as spam, by a once loyal customer. If you provide value to your client in an email marketing campaign, you will build loyalty as well as credibility. Your client trusts you to give them what they are asking for, even before they ask for it. Provide them answers to questions that they have not yet asked. Do this and you will be using email as a marketing solution that will give you top flight results.