October 31, 2008
The Role Of Advertising Agencies
The Role of advertising agencies seems to be changing with the introduction of new advertising formats.
Many years ago advertising agencies were responsible for corporate branding and awareness campaigns for some of the biggest names. These days, it seems that many companies of varying sizes will look to advertising agencies to do their magic across many different types of advertising.
For example, with the introduction of new online ad formats, it is not as much about spending a great deal of time working on creative designs, but more about coming up with cost-effective ways of using the allocated budget.
The ad agency now has to be even more on-the-ball when it comes to working on suitable campaigns, as return on investment is becoming much more important.